Below-the-line activities are designed to create direct interaction between a brand and its audience. These campaigns are useful when businesses want measurable, location-specific and audience-specific engagement.
Popular BTL formats include mall activations, society activations, retail promotions, roadshows, canopies, product sampling and lead-generation drives.
Where BTL works well
- Product launches
- Local market promotions
- Retail store engagement
- Lead-generation campaigns
- Brand awareness drives
With proper planning, branding material, promoter coordination and reporting, BTL campaigns can create strong field visibility for your brand.